Behavioral Capabilities
ABA Therapy Website Redesign
"My current webpage is a poorly designed and incomplete project. This creates a negative brand image for myself, leaving me at a competitive disadvantage. I'm afraid I'm missing vital opportunities for my business to grow."
Client's Complaint
Proposed Solution
Create a new web page showcasing provided services, establish brand recognition, and improve communication between clients.
My Role
UX Designer
UI Developer
Project Manager
Timeline: 6 Months
Success Criteria
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Achieve a conversion rate of 15% for website visitors
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Increase website traffic by 20%
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Generate at least 5 new client inquiries
Trust the Process
Exploratory Research
Content Auditing
During this stage I conducted a comprehensive audit of all existing content on the website. This involved investigating current web pages, blog posts, images, videos, or other content elements. After evaluating each piece of content, I identified what content is performing well, what needs updating, and what can be removed entirely.
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The website's current SEO performance is non-existing. There is no connection between the visual media, and the business’ goals. The overall function is non-existent. Outlined below are the apparent changes I addressed with my client.
Competitive Analysis
I researched different competitive companies and their websites to understand their strengths and weaknesses. We identified 5 different competitors in the local N. Virginia area, ABC Therapy Services, XYZ Behavioral Health, Autism Solutions Group, Northern VA Autism Center, Behavioral Connections. Navigating through each site I noted elements that can be incorporated into the redesign and found inspiration for varying alternatives in order to stay competitive.
Luckily I was able to set up interviews with a few friends, family members and even one of Barbra current clients. Each participant must meet a certain criteria in order to be interviewed. If you’ve been a care-taker of or have any-age dependents diagnosed on the autistic spectrum, and have ever sought out therapy services. ​
​These interviews were a blast. I appreciate this part of my job the most because you get to connect with actual people utilizing the services you’re improving. This is an opportunity to give a voice to the masses. An opportunity to hear and address concerns head on. Creating a better digital space for our increasing community.
Analysis & Planning
Expectation of work
Branding
Establish Brand Recognition
Design
Style Tile Board
Wire framing
Research
Prototype Webpage
Task Analysis
Competitive Ananlyisis
Iterations
Questionaire
Design Logo: 2
Content Auditing
Website Design: 3
Connectivity
Improve the website's search engine ranking
Ensure the website is mobile-responsive
Implement a contact form and appointment scheduling system
Success Criteria
Generate at least 5 new client inquiries
Increase website traffic by 20%
Achieve a conversion rate of 15% for website visitors